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Natural Energy Without The Crash

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Coffee fruit Power

We source our coffee fruit concentrate (not extract) from partner farms in Colombia and use it as an antioxidant-rich ingredient. Each bar delivers clean, natural caffeine alongside coffee fruit antioxidants like polyphenols, helping you stay switched on and fuelled through your day.

Mental clarity

Supports focus and cognitive function

Brain boost

Enhances mental performance

Neuroprotection

Protects and supports brain health

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Do You Know What Goes Into Making Your Coffee?

The average coffee drinker will consume 11kg of coffee beans per year producing roughly 57kg of coffee fruit waste per year. Coffee drinkers generate over 20 billion kilos of coffee fruit waste – enough to fill over 3,300 Olympic swimming pools. At I Am Grounded, we turn this waste into an opportunity to create positive change by upcycling coffee fruit into delicious, sustainable snacks.

Coffee Fruit Waste
Coffee Fruit Waste
Coffee Fruit Tree
Coffee Fruit Tree
50-70g
Coffee upcycled in each bar
500,000+
Bars distributed
55,000kg
Coffee fruit upcycled & counting
Caldas, Colombia
Proudly work with micro-lot coffee farmers

Intentional Ingredients

Beyond upcycling, our bars are purposefully crafted to fuel post workouts, long endurance sessions and long work days.

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Post Workout Fuel

Packed with nutrients to help your body recover and rebuild after intense training sessions.

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Endurance Energy

Sustained energy release to power you through long endurance sessions and adventures.

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All-Day Focus

Natural ingredients that keep you focused and energised throughout long work days.

Our Story

We founded I Am Grounded in late 2018 after getting our hands on coffee fruit, the part of the coffee plant usually discarded after the beans are removed. It has no coffee taste but all the health benefits associated with coffee - namely the antioxidants.

So we got to work to turn this upcycled ingredient into soft, naturally caffeinated bars that are rich in antioxidants and made to feel good in your body. Our controlled energy system lets you choose your ideal dose of natural caffeine, so you can fuel up without the crash or the gut drama.

Our promise is simple: sustained energy, real ingredients, and ethics you can stand behind. I Am Grounded sits at the intersection of elite performance and conscious consumption. It’s not just a snack, it’s a piece of gear.

Grounded in Purpose. Fuelled by Passion.

Lachlan & Vanessa
Co-founders

Ambassadors

Meet our incredible ambassadors for the 2025/26 season
Lauren Hume

Lauren Hume

Professional Triathlete

Thales Da Silva

Thales Da Silva

Elite AG Triathlete | Motorcycle Mechanic

Daisy Mumby

Daisy Mumby

Semi Pro Beach Volleyballer

Brett Hallam

Brett Hallam

Elite Age-Group Triathlete | Head Coach Havoc Training

Guilherme Garcia

Guilherme Garcia

Founder - FTA triathlon Club | Senior Procurement Consultant

Nico Barbalan

Nico Barbalan

Cyber Security Expert & Triathlete - FTA CLUB

Coach Diogo Cordeiro

Coach Diogo Cordeiro

Swimming/Tri Coach & Triathlete - FTA CLUB

Rebecca Barras

Rebecca Barras

Vet Nurse & Runner

Lachlan Powell

Lachlan Powell

Co-founder @ I Am Grounded - Road to Ironman - East Coast Cycos Club

Oli Wright

Oli Wright

Elite AG Triathlete | Project Engineer